Bigger than one currency was the very first attempt for Wise to build an entire marketing campaign internationally, with a content mix ranging from social media DR assets to a hero film going live on TV and online. As head of production, for this first experiment to apply this ambitious marketing strategy, I advised on the entire production process, supervised the budget and operated as a co-creative director with our internal team and Agile film. Additionally, I planned and oversaw the entire versioning and adaptation of the hero film and all its ancillary content for 18 markets and languages.