As the head of production at Wise, my team and I developed a straightforward explainer video for our main landing page. Our objective was to simplify the understanding of Wise's offerings for first-time visitors. The video proved to be highly effective, not only in clarifying our services for new users but also in boosting the landing page's conversion rate by 15%. Moreover, the entire project was produced and post-produced in-house, which gave us considerable flexibility and helped minimize costs as much as possible.