In my role as Director and Head of Production for Wise's campaign "Made for the World," I led our studio team in embarking on an innovative venture – producing TV commercials in-house for the first time. Working closely with our studio throughout every stage of development, from pre-production to post-production, we achieved remarkable success despite operating on a modest budget compared to previous endeavours. The campaign aired on television in key markets such as the UK, Australia, and Germany, while also reaching online audiences in 18 countries. Collaborating with our creative team, we crafted a humorous and engaging narrative that resonated with audiences worldwide, further amplified by the amazing voice of Owen Teal. This collective effort yielded commercial success and became then, the best-performing content on Wise's paid marketing channels.